Website copywritING services / wellness copywriting
Empathetic, engaging website copywriting for health and wellness businesses
Get impactful messaging where it matters most — your online home.
Website copywriting for:
NUTRITIONISTS
Functional Medicine Practitioners
HEALTH COACHES
PTs & More
Yes, your website design matters. But it’s only part of the promotional puzzle!
Your website copy is what bumps hearts with your readers, gets to the heart of what you do, conveys your value, expresses your (brand) personality, and persuades people to purchase.
Which is why you’re searching for a website copywriter who feels like a good fit for your wellness business.
One who can save you from the blinking cursor (or endless A.I. iterations that just don’t capture your voice, vision and expertise—instead, reading vague and “meh”.)
One who can help you snag people’s attention as they scroll, with stand-out, heartfelt, intentional copy.
One who can clear up any confusion you have about what to say, when—and what persuasion points you need to hit to get clients.
One who will make sure every sentence, story and page section is pulling it’s weight for your business
^^ And as a copywriter, it’s my job to help you sell your services with well-wielded words that do all of that!
Why choose me as your website copywriter?
I know that you care about delivering an amazing experience for your clients, and you built a business around your passion and, quite possibly, your own health journey. You’re knowledgeable about what you do, and driven by a desire to make a positive difference and a meaningful living.
I take time to learn about what you do, delve into your backstory, understand the nuances of your work and offers — and package that in a way that captures your voice and vision, while connecting with people you want to work with, and giving them the confidence and conviction to take action.
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To delve deeply into your business, backstory, brand and buyers, and begin to get clarity on your messaging. Bonus? These heart-to-hearts help me write words that sound like you and capture the spirit of your business/brand.
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This phase can involve reviewing surveys, testimonial-mining and conducting interviews with up to 3 past/present clients, to get to the heart of your customers' and prospects’ thinking.
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You’ll get recommended a bank of keywords to target for your site and seamless integration into each page of your website copy (including page titles, headlines, body copy, and meta descriptions) to make sure your words play nice with Google.
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Once your draft is delivered, you’ll get two rounds of edits included, to ensure your copy feels perfectly-worded before hitting publish. Many times we won’t need them all as the first draft is close to pitch-perfect, other times, some changes are required to get there. But either way, these edit opportunities are there for the taking!
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Infused with equal parts strategy and soul. Diligently proofread post-editing and delivered via Google Docs in a wireframe with crysutal with layout recommendations, so it’s ready to be uploaded by you, your web designer (maybe me?!) or team.
What’s included in every website copywriting project?
Clients have seen pretty cool results from investing in their copy, like:
11 new clients
in just one week after updating their website homepage messaging and layout. More clarity = better results.
123 leads
while only spending 1/3 of their advertising budget, because the landing page was converting at a high rate. Love to hear it!
On Page 1 of Google
ranking for 8 key “commercial intent” search terms - the ones people use to research and purchase products and services.
In the health & wellness industry, people crave connection and authenticity — and let’s be real. Unedited A.I. ain’t it.
Website copywriting is available as a standalone service or add-on to website design services.
Get in touch to whip your copy into shape, with a strategic approach and a human touch.
