Hi! I’m Yolie Stephenson

A passionate Health and Wellness Copywriter & Web Designer in NZ

I create conversion-focused websites for health and wellness professionals locally and globally.

It’s lovely to meet you!

A woman with long blonde hair, wearing a light-colored shirt, sitting at a table near a window, smiling while writing on a notepad with a pen. There are various items on the table, including a cup, a bottle, a plate of food, a smartphone, and some papers.

Fitness, Yoga & Pilates Trainers

NUTRITIONISTS

Functional Medicine Practitioners

HEALTH COACHES

Naturopaths & More!

A woman with long blonde hair working on a laptop on her web design business while sitting near a window with black metal bars and a black shelf, in a cozy indoor setting.

How did I end up as a website designer & copywriter for wellness brands?

Wellness has been a love of mine since adulthood after dealing with endo and MCAS. But before that, I was the little kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of. I had an affinity for writing.

I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).

However, I decided journalism wasn’t for me, and after an interlude as a yoga teacher, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.

Eventually, a move to NZ beckoned, and I sharpened my sales copy skills as in-house (remote) copywriter, and client copywriting coach, for Australia’s leading business mentor for health coaches, Amanda Jane Daley. Simultaneously contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.

Since then, I’ve built my own copywriting and web design business from my Auckland home office nook, exclusively serving wellness businesses.

I’ve added to my on-the job experience in copywriting, wire-framing, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy).

At a glance version

What makes me qualified to support you & your health and wellness business

Niche experience with online businesses + health and wellness studios & service providers

10 years of digital marketing experience

4+ years of experience writing sales copy, web copy, email and ad copy for a 7-figure course-creator and educator

Trusted by two Auckland digital marketing agencies & rave reviews from business mentors

Digital Marketing Strategy Credential (2024)

Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Applet Studio Tarzan Kay and NZIE.

Why the focus on websites? Because your website is prime online real estate that you own.

The people who arrive on your digital doorstep—whether through search, social, networking, or recommendations—are already curious about you and what you have to offer.

And the moment they set cursor on your site is an opportunity to get remembered, cultivate trust and, ideally, gain a shiny new lead, client or customer.

Yes, design matters. But words are ultimately what spark connection, create desire, and seal the deal. Words and web design work best in tandem. Which is why I offer both!

Yolie Stephenson sitting in an Auckland NZ industrial style cafe writing a client thank you card and smiling

Consider me your strategic collaborator who’s excited to help your wellness business blossom.

I love supporting health and wellness businesses—giving them the tools to improve their marketing, messaging, and website—so they can better make the difference that they feel called to make.

After 40+ websites written and wire-framed, dozens of wellness websites reviewed (plus countless sales emails, over two dozen sales pages, agency and in-house stints), I’m well-poised to help you out.

I truly care about helping you to succeed and have the impact you dream of. Let’s whip your site into shape, shall we?!

Web Design Services
Copywriting Services
Shop Squarespace Templates
Collage of four photos: a beach scene, a cup of coffee, a resting Schnauzer dog, and a chocolate bar next to a coffee cup lid.

Things you'd find out about me over coffee and dark chocolate ☕️

  1. I moved from England to New Zealand in 2017 courtesy of my Kiwi husband. It was tough, but I love it now. Plus it’s the land of the long black so that’s a win!

  2. The North Island’s beautiful beaches make my heart do handstands.

  3. I adore all things, hygge & interior design magazines are the only ones I read. Calm neutrals and nature is my vibe.

  4. I’m a certified Yoga Teacher & IIN Health Coach, and used to keep a blog called ‘Practising Wellness’.

  5. Weekends don’t feel complete without Pilates or visiting the beach with my sassy Schnauzer Kombucha & sweet-as-honey rescue Staffy/Sharpei mix Venus.

  6. I love reading Nordic noir novels, and I’ve watched David Fincher’s ‘Girl with the Dragon Tattoo’ so many times that I’ve lost count. Skål!