Well hello!
I’m Yolie—a Health and Wellness Copywriter & Website Designer.

I create strategic, thoughtfully-crafted websites & marketing messaging for wellness practitioners & professionals in NZ and worldwide.

A woman with long blonde hair, wearing a light blue shirt, is sitting at a table writing on paper. She is smiling and looking slightly to the side. There are green plants and a concrete wall in the background.

How did I end up as a web designer and copywriter for wellness brands?

Wellness has been a love of mine since adulthood after dealing with a few health issues. But before that, I was the kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of.

I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).

However, I decided journalism wasn’t for me, and after an interlude as a yoga teacher, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.

Eventually, a move to NZ beckoned, and I sharpened my sales copy skills as in-house (remote) copywriter, and client copywriting coach, for Australia’s leading business mentor for health coaches and wellness entrepreneurs, Amanda Jane Daley. At the same time, contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.

Since then, I’ve built my own copywriting and web design business from my Auckland home office nook!

I’ve added to my on-the job experience in copywriting, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy) to name a few.

My writing has appeared in:

Website Copywriter writing thank you card for client in cafe

Why the focus on websites?
Because your website is prime online real estate, that you own.

(Unlike Instagram or TikTok, which can be whipped away or the Algorithm updated at a moment’s notice.)

The people who arrive on your digital doorstep—whether through search, social, networking, or recommendations—are already curious about you and what you have to offer.

And the moment they set cursor on your site is an opportunity to get remembered, cultivate trust and, ideally, gain a shiny new lead, client or customer.

Yes, design matters. But words are ultimately what spark connection, create desire, and seal the deal. The two work best in tandem. Which is why I offer both!

The TL;DR of what makes me qualified to support your wellness brand

Niche experience with online businesses + health and wellness studios & service providers

10 years of digital marketing experience

4+ years of experience writing sales copy, web copy, email and ad copy in-house for a 7-figure course-creator and educator

Trusted by two Auckland digital marketing agencies & rave reviews from business mentors

Digital Marketing Strategy Credential (2024)

Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Tarzan Kay and NZIE (with more always being added)

 

Consider me your strategic collaborator who is excited to share my knowledge and expertise to help your health and wellness business blossom…

I love supporting health and wellness businesses—giving them the tools to improve their marketing, messaging, operations and website—so they can better make the difference that they feel called to make.

After 40+ websites written and wire-framed (plus countless sales emails, over two dozen sales pages, agency and in-house stints, and 50+ clients), I’m well-poised to help you out.

I truly care about helping you to succeed and have the impact you dream of.

Collage of four photos: a beach scene, a cup of coffee, a resting Schnauzer dog, and a chocolate bar next to a coffee cup lid.

Closing on a personal note…here are some things you'd find out about me over coffee ☕️

✔️ I made the move from England to New Zealand in 2017, courtesy of my Kiwi husband.
✔️ The North Island’s beautiful beaches make my heart do handstands, London is my favourite city, with Copenhagen, Christchurch & Sydney tying for second!
✔️ I love all things hygge and cosiness & interior design magazines are the only ones I read.
✔️ Weekends aren’t complete without Reformer Pilates or visiting the beach with my sassy mini schnauzer, Kombucha, and sweet as honey rescue staffy/sharpei mix, Venus.
✔️ I’m a certified yoga teacher and health coach, and I used to keep a blog called ‘Practising Wellness’
✔️ I’ve watched David Fincher’s ‘Girl with the Dragon Tattoo’ so many times that I’ve lost count. Skål!

 

Think our businesses might go together like organic sav and summer?

Let’s have a chat on a no-strings call.

LET'S CONNECT!