Website Copywriting Services

Let’s partner up to take your marketing up a notch—and promote your website to one of your hardest-working employees

Right now, your website doesn’t reflect the business you are, and the value you bring to your clients or customers.

You’re over being saddled with website wording that feels flat, reads boring, and doesn’t reel in the right leads. (Or maybe…any leads).

It’s not serving you, your confidence, your business objectives, or your prospective customers.

So you’re bringing in the “big guns” with a copywriter to create some high-calibre copy.

I't’s a smart move, too. Because, with that one action, the website you want—a dreamy digital home that puts your best foot forward as a business, and that you’re proud as punch to send people to—is within your reach!

Businesses come to me for stand-out, research-backed website copy that feels true to their brand.

I create copy that speaks directly to your ideal clients or customers. Because in reality, your marketing is less about you—and more about what you can do for your prospective people.

But don’t fret. I will also capture and communicate your voice, vision and backstory. (That’s why, when we collaborate, I take time to draw out what makes you different, tap into your perspective, and understand the ‘why’ and the ‘how’ behind what you do.)

Last but not least, I integrate strategic SEO keywords into the copy to help your content rank on Google.

In a nutshell, I make sure your website words are pulling their weight for your business.

When we’re done, your website copy will:

Communicate the value of your products or services to your ideal clients/customers.

Encourage them to take that next step with you—whether it’s a purchase, a free trial, an opt-in, a booking, or a contact form.

Shine a spotlight on what distinguishes your business from your closest competitors.

Feel as if you could have written it, because it perfectly captures your voice and vision.

Be optimised for Google so you can bring in more traffic organically (and spend less on pricey paid advertising).


Basically, it’s your offer wrapped in a sparkly, strategic copywriting package.

What’s included in a standard Website Copywriting Package?

  • 4+ pages of Website Copywriting (the exact number will be tailored to your needs).

  • 90 Minute Strategy Call, paired with an Onboarding Questionnaire.

  • SEO Keyword Research and optimisation (including header tags, page titles, meta descriptions and keyword placement throughout the finalised copy).

  • A Loom video walkthrough of the copy draft explaining my approach and decisions.

  • Up to 2 rounds of edits.

  • Communication with your designer to make sure the copy is implemented effectively and/or fits well with your existing design. (If needed)

You also have the option to add on:

  • Customer Interviewing for Voice of Customer Research.

What the copywriting process looks like, phase-by-phase

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What the copywriting process looks like, phase-by-phase 〰️

  • #1 Discovery Call

    To get started, we’ll jump on a Discovery Call over Zoom to discuss your needs, clarify the size and scope of your project, and and make sure we’re a good fit.

  • #2 Proposal

    I’ll put together a proposal including a start date and timeline, and you have the opportunity to review it. Should you choose to accept it (MI throwback!), you pay 50% of the fee upfront before our start date.

  • #3 Research

    This phase lays the foundations for our copywriting work together. I can ot underscore the importance of it enough! You’ll complete a questionnaire, we’ll get on a call where I’ll “pick your brain.” Then, I’ll conduct customer rand SEO research.

  • #4 Write

    With all that pre-work done, it’s time to tuck myself away in my home office nook and write! This process will generally take one to three weeks depending on the size and scope of the project.

  • #4 Refine

    If you’ve got any feedback on your draft copy deck, you wing it my way via comments or a Zoom call, then I refine! Up to two rounds of changes are included in the project price. If you want to include your designer in the refinement process, I’m all for it. :)

  • #5 Wrap it up

    When your copy is pitch perfect, we’re done! You’ll pay the final 50%, and then, to make your copy easy for you/your team to install, you’ll receive it proofed, in a Google Doc, with layout suggestions and heading tags included.

Other ways we can elevate your message & marketing

Sales Pages
Landing Pages
Email Copy
Website Copy Audit

What people have said, oh so kindly, about my copywriting

  • Heather Porter | Founder of Website Design Agency Website Love, SYNDEY AU

    “Yolie is my preferred copywriter not only for client projects but also for referrals. I love how thorough she is - from her research with the client and their target market to working with them until the copy is perfect. She is masterful at capturing their voice, better than they even thought would be possible! And since Yolie is a trained writer in direct response marketing she uses formulas that not only educate but convert. If you have a chance to work with her, do it.“

  • THERESA BRADY | FOUNDER OF CREATIVE CONTENT MARKETING AGENCY, AUCKLAND NZ

    “Yolie is my go-to writer for conversion copywriting. Her experience means she can offer more than website copywriting, she also has the knowledge and insights to brainstorm ideas for brand positioning, content strategy, and resolve complex messaging. I regularly call on her to create the copy for sites and sales campaigns. Her copy is always refreshing and on point, reflecting the voice of the customer she is speaking to and the business she is writing for. I don’t hesitate to recommend her services.”

Ready for website copy that helps you stand out, spark connection and make sales? Keen to get started?

Then shimmy into my inbox! We’ll book in a time slot, I’ll put fingers to keyboard, and tap out copy and content that works to woo clients or customers, and boost your brand and bottomline, 24/7/365.

Being a one-person studio, I work with a limited number of clients at once—so if you need something, the sooner you can get in touch, the better, so you aren’t disappointed or delayed.