Sales Page Copywriting Project for Heather Porter

What does the business do?

Heather Porter runs a Conversion Rate Optimisation and Website Design Business. Their WordPress websites, social media packages and digital marketing packages help start-ups and established businesses to get a predictable and consistent flow of new customers.

WHAT DID WE CREATE?

Heather came to me to create the sales page copy for a brand new LIVE event she was launching in Australia. The biggest problem was standing out from the crowd and making her message different—great positioning can fix that! We interviewed her target market to glean their biggest pain points and struggles and I interviewed Heather herself to tap into her expertise and approach to smart scaling.