Website Copywriting Project

For Mutual Plans Paraplanning

“My firm is specialised in the financial planning industry, and most people don’t have knowledge in this area—but Yolie picked up the information required to write our web copy quickly and precisely. Her first draft was almost perfect. She was always friendly and professional throughout the copywriting process, and it was a great pleasure to work with her. I would highly recommend Yolie to anyone in need of website copywriting.”

-Silvia Wade, Founder Mutual Plans


When creating website copy for this established business, we wanted to convey that compliance was a speciality of the Mutual Plan’s team, and shine a spotlight on their quality of service. The copy needed to be succinct, pithy, professional—and we included a sprinkle of wordplay to ensure the copy was fresh and engaging.

We also placed a strong emphasis on SEO.

https://www.mutualplans.com.au/

What we worked on together:

  • Home Page (see it below!)

  • About Page

  • Paraplanning Services Page

  • 3 Part Email Series for Lead Generation

Other people who worked on this project:

  • Business Coach Real Business Group

  • Website Love designer and developer

Ranking on page 1 for
9 key search terms

746% increase in SEO performance
from 4-page website alone

 

Homepage

 

About page:

 

Services Page

 
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